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Saturday, May 14, 2011
Sunday, May 1, 2011
Google AdSense
You've probably heard a lot about Google AdSense, but you do not know what it is. Well, that's one of the best new ways to make money online without having to do much. If you have a website, you must have Google AdSense ads on your site. It is a great way to create passive income.
Passive income is income you get without a job. I know this may sound like a kind of pie in the sky get rich quick scheme, but passive income is real. In fact, all the billionaires in the world powerful passive income to keep money coming in when you throw parties and resorts and so on.
The best example of passive income in the physical world is real estate. When you own a building and hire a property manager and maintenance equipment for you to manage and collect the rent, you just cash the checks that roll
Google AdSense is like a little to small and free to use.
When you have a website set up, simply add the code you receive from Google and make money each time someone clicks an ad on your site.
How do you want? Well, it depends on the traffic you get on your site and your content. Some people have higher fees than others.
Therefore, it is a good idea to have many different places on many issues. Drawing a crowd at each site, and you can do a lot of Google AdSense.
When visitors are on your site, they must go somewhere. The most logical thing for them to do is click on a link to another site. This is the way people surf the Web. They go from one site to another via links.
Links can make money if the links are Google AdSense ads.
Passive income is income you get without a job. I know this may sound like a kind of pie in the sky get rich quick scheme, but passive income is real. In fact, all the billionaires in the world powerful passive income to keep money coming in when you throw parties and resorts and so on.
The best example of passive income in the physical world is real estate. When you own a building and hire a property manager and maintenance equipment for you to manage and collect the rent, you just cash the checks that roll
Google AdSense is like a little to small and free to use.
When you have a website set up, simply add the code you receive from Google and make money each time someone clicks an ad on your site.
How do you want? Well, it depends on the traffic you get on your site and your content. Some people have higher fees than others.
Therefore, it is a good idea to have many different places on many issues. Drawing a crowd at each site, and you can do a lot of Google AdSense.
When visitors are on your site, they must go somewhere. The most logical thing for them to do is click on a link to another site. This is the way people surf the Web. They go from one site to another via links.
Links can make money if the links are Google AdSense ads.
Saturday, April 30, 2011
Google Algorithm Update, 2011
In the process of updating the contents of the farm algorithm, Google has announced the results of major search algorithms for the United States.
For this update, Google co Amit Singhal wrote and Matt Cutts on the Official Google Blog -
Many of our changes are so subtle that few people notice them. But in the last day or so we have launched a big enough improvement to our ranking algorithms, a change that affects approximately 11.8% of our requests and we wanted people to know what happens. This update is designed to reduce the classification of sites with poor quality sites that are of little value to users to copy content from other websites or websites that are simply not very useful.
For starters, Google has made this update in the U.S. in web ranking, just released soon. SEO and webmasters who work with the sites targeted to U.S. market can see a big change in the keywords in the rankings and traffic.
With this announcement, we can see Google's intentions are very clear on the farms of the contents of the reduction of low quality performance of research and provide a high level in areas of high quality and performance counter - Search spam free for visitors.
Now you have the mind - how can I make my site a quality site?
To make the site a quality site, you should look into these things: -
Website must be taken to the visitors instead of search engines.
Do not copy content from other sites. Go with the original content must be relevant and useful to visitors.
Do not use the software to create articles, be a man.
Check before linking to another site.
And if you're an administrator of an article directory, it must be carefully and provides guidance to post quality content and relevant.
It is a very difficult time for webmasters and SEOs, and we passed a series of forums for SEO and webmaster community as one of my favorite forums that are updated V7N Google algorithm Farmer 2011.
Popularity: 43%
For this update, Google co Amit Singhal wrote and Matt Cutts on the Official Google Blog -
Many of our changes are so subtle that few people notice them. But in the last day or so we have launched a big enough improvement to our ranking algorithms, a change that affects approximately 11.8% of our requests and we wanted people to know what happens. This update is designed to reduce the classification of sites with poor quality sites that are of little value to users to copy content from other websites or websites that are simply not very useful.
For starters, Google has made this update in the U.S. in web ranking, just released soon. SEO and webmasters who work with the sites targeted to U.S. market can see a big change in the keywords in the rankings and traffic.
With this announcement, we can see Google's intentions are very clear on the farms of the contents of the reduction of low quality performance of research and provide a high level in areas of high quality and performance counter - Search spam free for visitors.
Now you have the mind - how can I make my site a quality site?
To make the site a quality site, you should look into these things: -
Website must be taken to the visitors instead of search engines.
Do not copy content from other sites. Go with the original content must be relevant and useful to visitors.
Do not use the software to create articles, be a man.
Check before linking to another site.
And if you're an administrator of an article directory, it must be carefully and provides guidance to post quality content and relevant.
It is a very difficult time for webmasters and SEOs, and we passed a series of forums for SEO and webmaster community as one of my favorite forums that are updated V7N Google algorithm Farmer 2011.
Popularity: 43%
Amazon product
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Thursday, February 10, 2011
Friday, February 4, 2011
Google SEO Quiz Questions
Google SEO Quiz Questions
2. Q: Your server is going to be moved and unavailable for a day. What should you do?
a) Call Google and let them know not to crawl
b) Use the robots.txt to disallow crawling on that day
c) Return “Network Unavailable (503)” with a helpful message to all requests
d) Install Wifi and make sure the server stays online during the move. Any downtime is deadly.
3. Q: Your website is not in the index 5 days after you’ve put it online; what should you do?
a) Do the Google dance
b) Continue working on the site
c) Buy a different domain name and copy the site
d) Reset your page counter to a high number
4. Your homepage has 287 errors in the W3C validator. What is the maximum number of URLs that Google could index from your site?
a) None
b) All except 287
c) 287
d) All pages
5. Q: You bought multiple domain names and want them to all show the same website. What should you do with them?
a) Use frames
b) Use a 301 redirect
c) Duplicate the content
d) Use a CNAME DNS alias
6. Q: 192 PDF files from your /private-files/ folder have gotten indexed and you need to remove them from Google’s search results. What’s the fastest way to do this?
a) Just delete the files and wait
b) Disallow all PDF files in your robots.txt file
c) Use the public removal tool
d) Disallow the folder in robots.txt and request removal of the whole folder in Webmaster Tools
7: Q: You need to prevent Google from indexing any content in the new folder /private-files/. What’s the best way to do this?
a) Make sure not to link to those files
b) Use server-side authentication (username/password) for this folder
c) Use Webmaster Tools to reduce the crawl rate to zero
d) Disallow this folder in your robots.txt
8. Q: Your site changed all URLs from .php to .asp, what do you need to do?
a) Use the URL removal tool
b) Add a robots.txt disallow for “/*.php”
c) 301 redirect the old URLs to the new ones
d) Add a robots.txt disallow for “/*.php” and 301 redirect the old URLs to the new ones
9. Q: You have a country-coded domain name called example.es. To associate your site with Spain, you need to:
a) Include the following tag in your HTML:
b) Geographic target tool to set it to Spain
c) None of this is necessary. Google should already associate a domain ending in .es with Spain.
d) Include a language meta tag:
10. Q: You have some pages completely in Spanish and others completely in English. How would you tell Google about this?
a) Specify the language in the opening HTML tag:
b) Include a language meta tag, eg:
c) No need to do anything. Google should figure it out.
d) It is required that the content be placed in language-based folders (e.g., http://example.com/es/ and http://example.com/en/)
11. Q: Which of the following is NOT against Google’s Webmaster Guidelines?
a) Running tests on a site that result in some users seeing one version of a page and other users seeing another version
b) Showing search engines one file and then showing all users another file
c) Showing search engines and users the same file, but using JavaScript or CSS to hide some of the main text content in ways that the user could never trigger to be visible
d) Using a Javascript redirect to send users to a page on your site with better content
12. Q: All of the following can be link schemes that can negatively impact your site’s ranking in search results EXCEPT:
a) Links to other sites that you think your users will find interesting or useful
b) Links to web spammers or bad neighborhoods on the web
c) Excessive reciprocal links or link exchanging (“Link to me and I’ll link to you.”)
d) Buying or selling links that pass PageRank
13. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow:”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow search engines to crawl anything but the root of your site
d) Prevents trailing slash in URL from appearing in search results
14. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow: /”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow any search engines to crawl your homepage
d) This directive is not legal in the robots.txt file
15. Q: You may see a message in your Webmaster Tools Message Center for the following instances:
a) Violations of our Webmaster Guidelines
b) Changes you make in the Crawl Rate setting
c) When we find “infinite crawl spaces” on your site
d) When you have reported paid links
e) All of the above
16. Q: If you’re using First Click Free, the page displayed to users who come there from Google search results must be identical to the content that is shown to Googlebot.
Answer: TRUE
17. Q: It’s generally a best practice to convey important content on your site with:
a) Images that use descriptive alt text
b) Text
c) Flash
18. Q: Duplicate content within your site is unlikely to be problematic if:
a) The original source doesn’t notice
b) You use the rel=”canonical” link element or the new Webmaster Tools feature called Parameter Handling to ignore specified URL parameters
c) You change small pieces of text or anchor text on each duplicated page
d) You are the author of the content
19. Q: You would like your site to be found for some keywords related to your content which are only found in images on the page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the keywords in your text
e) Place them in tiny text in the footer
20. Q: Your Webmaster Tools account lists a lot of “robots.txt unreachable” errors. What should you do?
a) Create a robots.txt file
b) Delete your robots.txt file
c) Contact your hoster or server administrator
d) Link to your robots.txt file from the homepage
21. Q: Your Webmaster Tools account lists keywords like “viagra” and “ringtones” even though your site is about kittens. What could this mean?
a) Your cat is secretly using your Google Checkout account
b) A hacker could have added those words to your site’s content, or someone could have spammed your blog with comments that include those words
c) A competitor is trying to harm your site by linking to it with these keywords
d) This is probably coming from a different site on the same shared server and can be ignored
22. Q: Your SEO has created ranking reports for your site. The results don’t match what you’re seeing. Why?
a) Ranking can vary depending on the user’s location
b) Ranking can vary from user to user
c) Ranking can vary from one day to another
d) All of the above
23. Q: Your site was hacked. What should you do to remedy the situation?
a) Remove the hacked content
b) Update your software
c) Check your log files
d) Contact/notify your hoster/server administrator
e) All of the above
24. Q: What’s a good way to submit an XML Sitemap file to Google?
a) Just call it “/sitemap.xml”. It’ll be found automatically
b) Link to it from your homepage
c) Use Google Webmaster Tools
d) Send an ICMP “ping” to “www.google.com”
25. Q: One of your pages is only listed with a title (but no snippet) in the search results. What could the problem be?
a) The URL is disallowed via robots.txt
b) The URL has not been crawled yet
c) The page has a “nosnippet” robots meta tag on it
d) The page may not have any textual content
e) Any of the above
f) None of the above
26. Q: Your web shop has 100 products and a site: query shows 50,000 URLs indexed. What might this mean?
a) There could be a canonicalization problem
b) Your Page Not Found error page may not return a 404
c) Your site could be hacked
d) You might be exposing session IDs to crawlers
e) Any of the above
27. Q: Google guarantees indexing for the following types of sites:
a) AdWords advertisers
b) AdSense publishers
c) Sites verified in Webmaster Tools
d) Any site containing LOLcat images
e) None of the above
28. Q: You have limited bandwidth and would like Google to crawl your site less frequently. What should you do?
a) Disallow crawling of your site (or portions of your site) via robots.txt during peak usage times
b) Set the priority for all URLs on your site to “0.0″ in your XML Sitemap during peak usage times
c) Set a custom crawl rate in Webmaster Tools
29. Q: Your server has limited bandwidth resources and you would like Google only to crawl at night. What should you do?
a) Send an email to info@google.com
b) Add “Allow: 11pm-7am” to your robots.txt file
c) Have your server respond with HTTP result code 503 to all users when it’s bogged down
d) Dynamically change your robots.txt to disallow crawling during the day
30. Q: Does the amount of money spent on Google AdWords influence how your site ranks in Google Search?
31. Q: One day you read that a free security update–WyszKablamCMS v.2.7.8–has been released. What should you do?
a) Ignore it
b) Change your server password
c) Read about the update, install it, and address any lingering vulnerabilities or compatibility issues
32. Q: One thing Google has found to be true: “Focus on the ______ and all else will follow.”
a) SERPs
b) conversions
c) links
d) user
33. Q: Your site is flagged as having malware, but you can’t find the malware. What do you do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
34. Q: Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or subdomain(s)
d) In the folder you want to disallow
35. Q: “Unreachable robots.txt” in Webmaster Tools crawl errors means:
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your server
c) Your robots.txt file disallows access to your robots.txt file
d) Your robots.txt file requires a password
36. Q: The number of indexed pages shown in a site: query for your site seems to vary. This could be due to:
a) Data centers – Different Google computers showing different info
b) Being logged in/out – Google’s “Personal Search” filter may be influencing results
c) Duplicate content filters are affecting the results
d) Any of the above
37. Q: Your site has 200 pages, but Google only found 5 pages from your site. What could be the cause of this?
a) Google hates your site
b) Google is involved in a mass conspiracy against businesses in your sector/industry
c) Even when a site is crawlable and indexable, it can take Google time to fully explore it
38. Q: You are thinking about putting some links on your site for advertising revenue, which of the below is the correct choice?
a) Just add the links
b) Add the links then try to “hide” them off the page, with small text, making the colour match the background
c) Use the rel=”nofollow” HTML microformat in the tag of the links
39. Q: Disallowing via robots.txt prevents Googlebot from “seeing” 301 redirects, meta nofollow, and noindex directives.
40. Q: How do you help bots crawl your site more efficiently with If-Modified-Since?
a) Configure your webserver to ignore any repeated requests from the same source IP
b) Respond when appropriate with 304 “Not modified”
c) Add the “If-Modified-Since” meta tag to HTML pages
2. Q: Your server is going to be moved and unavailable for a day. What should you do?
a) Call Google and let them know not to crawl
b) Use the robots.txt to disallow crawling on that day
c) Return “Network Unavailable (503)” with a helpful message to all requests
d) Install Wifi and make sure the server stays online during the move. Any downtime is deadly.
3. Q: Your website is not in the index 5 days after you’ve put it online; what should you do?
a) Do the Google dance
b) Continue working on the site
c) Buy a different domain name and copy the site
d) Reset your page counter to a high number
4. Your homepage has 287 errors in the W3C validator. What is the maximum number of URLs that Google could index from your site?
a) None
b) All except 287
c) 287
d) All pages
5. Q: You bought multiple domain names and want them to all show the same website. What should you do with them?
a) Use frames
b) Use a 301 redirect
c) Duplicate the content
d) Use a CNAME DNS alias
6. Q: 192 PDF files from your /private-files/ folder have gotten indexed and you need to remove them from Google’s search results. What’s the fastest way to do this?
a) Just delete the files and wait
b) Disallow all PDF files in your robots.txt file
c) Use the public removal tool
d) Disallow the folder in robots.txt and request removal of the whole folder in Webmaster Tools
7: Q: You need to prevent Google from indexing any content in the new folder /private-files/. What’s the best way to do this?
a) Make sure not to link to those files
b) Use server-side authentication (username/password) for this folder
c) Use Webmaster Tools to reduce the crawl rate to zero
d) Disallow this folder in your robots.txt
8. Q: Your site changed all URLs from .php to .asp, what do you need to do?
a) Use the URL removal tool
b) Add a robots.txt disallow for “/*.php”
c) 301 redirect the old URLs to the new ones
d) Add a robots.txt disallow for “/*.php” and 301 redirect the old URLs to the new ones
9. Q: You have a country-coded domain name called example.es. To associate your site with Spain, you need to:
a) Include the following tag in your HTML:
b) Geographic target tool to set it to Spain
c) None of this is necessary. Google should already associate a domain ending in .es with Spain.
d) Include a language meta tag:
10. Q: You have some pages completely in Spanish and others completely in English. How would you tell Google about this?
a) Specify the language in the opening HTML tag:
b) Include a language meta tag, eg:
c) No need to do anything. Google should figure it out.
d) It is required that the content be placed in language-based folders (e.g., http://example.com/es/ and http://example.com/en/)
11. Q: Which of the following is NOT against Google’s Webmaster Guidelines?
a) Running tests on a site that result in some users seeing one version of a page and other users seeing another version
b) Showing search engines one file and then showing all users another file
c) Showing search engines and users the same file, but using JavaScript or CSS to hide some of the main text content in ways that the user could never trigger to be visible
d) Using a Javascript redirect to send users to a page on your site with better content
12. Q: All of the following can be link schemes that can negatively impact your site’s ranking in search results EXCEPT:
a) Links to other sites that you think your users will find interesting or useful
b) Links to web spammers or bad neighborhoods on the web
c) Excessive reciprocal links or link exchanging (“Link to me and I’ll link to you.”)
d) Buying or selling links that pass PageRank
13. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow:”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow search engines to crawl anything but the root of your site
d) Prevents trailing slash in URL from appearing in search results
14. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow: /”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow any search engines to crawl your homepage
d) This directive is not legal in the robots.txt file
15. Q: You may see a message in your Webmaster Tools Message Center for the following instances:
a) Violations of our Webmaster Guidelines
b) Changes you make in the Crawl Rate setting
c) When we find “infinite crawl spaces” on your site
d) When you have reported paid links
e) All of the above
16. Q: If you’re using First Click Free, the page displayed to users who come there from Google search results must be identical to the content that is shown to Googlebot.
Answer: TRUE
17. Q: It’s generally a best practice to convey important content on your site with:
a) Images that use descriptive alt text
b) Text
c) Flash
18. Q: Duplicate content within your site is unlikely to be problematic if:
a) The original source doesn’t notice
b) You use the rel=”canonical” link element or the new Webmaster Tools feature called Parameter Handling to ignore specified URL parameters
c) You change small pieces of text or anchor text on each duplicated page
d) You are the author of the content
19. Q: You would like your site to be found for some keywords related to your content which are only found in images on the page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the keywords in your text
e) Place them in tiny text in the footer
20. Q: Your Webmaster Tools account lists a lot of “robots.txt unreachable” errors. What should you do?
a) Create a robots.txt file
b) Delete your robots.txt file
c) Contact your hoster or server administrator
d) Link to your robots.txt file from the homepage
21. Q: Your Webmaster Tools account lists keywords like “viagra” and “ringtones” even though your site is about kittens. What could this mean?
a) Your cat is secretly using your Google Checkout account
b) A hacker could have added those words to your site’s content, or someone could have spammed your blog with comments that include those words
c) A competitor is trying to harm your site by linking to it with these keywords
d) This is probably coming from a different site on the same shared server and can be ignored
22. Q: Your SEO has created ranking reports for your site. The results don’t match what you’re seeing. Why?
a) Ranking can vary depending on the user’s location
b) Ranking can vary from user to user
c) Ranking can vary from one day to another
d) All of the above
23. Q: Your site was hacked. What should you do to remedy the situation?
a) Remove the hacked content
b) Update your software
c) Check your log files
d) Contact/notify your hoster/server administrator
e) All of the above
24. Q: What’s a good way to submit an XML Sitemap file to Google?
a) Just call it “/sitemap.xml”. It’ll be found automatically
b) Link to it from your homepage
c) Use Google Webmaster Tools
d) Send an ICMP “ping” to “www.google.com”
25. Q: One of your pages is only listed with a title (but no snippet) in the search results. What could the problem be?
a) The URL is disallowed via robots.txt
b) The URL has not been crawled yet
c) The page has a “nosnippet” robots meta tag on it
d) The page may not have any textual content
e) Any of the above
f) None of the above
26. Q: Your web shop has 100 products and a site: query shows 50,000 URLs indexed. What might this mean?
a) There could be a canonicalization problem
b) Your Page Not Found error page may not return a 404
c) Your site could be hacked
d) You might be exposing session IDs to crawlers
e) Any of the above
27. Q: Google guarantees indexing for the following types of sites:
a) AdWords advertisers
b) AdSense publishers
c) Sites verified in Webmaster Tools
d) Any site containing LOLcat images
e) None of the above
28. Q: You have limited bandwidth and would like Google to crawl your site less frequently. What should you do?
a) Disallow crawling of your site (or portions of your site) via robots.txt during peak usage times
b) Set the priority for all URLs on your site to “0.0″ in your XML Sitemap during peak usage times
c) Set a custom crawl rate in Webmaster Tools
29. Q: Your server has limited bandwidth resources and you would like Google only to crawl at night. What should you do?
a) Send an email to info@google.com
b) Add “Allow: 11pm-7am” to your robots.txt file
c) Have your server respond with HTTP result code 503 to all users when it’s bogged down
d) Dynamically change your robots.txt to disallow crawling during the day
30. Q: Does the amount of money spent on Google AdWords influence how your site ranks in Google Search?
31. Q: One day you read that a free security update–WyszKablamCMS v.2.7.8–has been released. What should you do?
a) Ignore it
b) Change your server password
c) Read about the update, install it, and address any lingering vulnerabilities or compatibility issues
32. Q: One thing Google has found to be true: “Focus on the ______ and all else will follow.”
a) SERPs
b) conversions
c) links
d) user
33. Q: Your site is flagged as having malware, but you can’t find the malware. What do you do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
34. Q: Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or subdomain(s)
d) In the folder you want to disallow
35. Q: “Unreachable robots.txt” in Webmaster Tools crawl errors means:
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your server
c) Your robots.txt file disallows access to your robots.txt file
d) Your robots.txt file requires a password
36. Q: The number of indexed pages shown in a site: query for your site seems to vary. This could be due to:
a) Data centers – Different Google computers showing different info
b) Being logged in/out – Google’s “Personal Search” filter may be influencing results
c) Duplicate content filters are affecting the results
d) Any of the above
37. Q: Your site has 200 pages, but Google only found 5 pages from your site. What could be the cause of this?
a) Google hates your site
b) Google is involved in a mass conspiracy against businesses in your sector/industry
c) Even when a site is crawlable and indexable, it can take Google time to fully explore it
38. Q: You are thinking about putting some links on your site for advertising revenue, which of the below is the correct choice?
a) Just add the links
b) Add the links then try to “hide” them off the page, with small text, making the colour match the background
c) Use the rel=”nofollow” HTML microformat in the tag of the links
39. Q: Disallowing via robots.txt prevents Googlebot from “seeing” 301 redirects, meta nofollow, and noindex directives.
40. Q: How do you help bots crawl your site more efficiently with If-Modified-Since?
a) Configure your webserver to ignore any repeated requests from the same source IP
b) Respond when appropriate with 304 “Not modified”
c) Add the “If-Modified-Since” meta tag to HTML pages
Thursday, January 13, 2011
55 SEO Interview Questions
55 SEO Interview Questions
Interviewing and hiring SEOs has been on my mind recently as my team has been actively looking to expand. Such thoughts are part of what prompted me to update and re-publish an old post of mine on why a career in SEO may be a bad move. I'm not sure that all of the people that read my article also read my counter argument on why a career in SEO can also be a good move, but it certainly inspired some discussion, mostly disagreement. If you're inclined to pursue an SEO career either in-house or at an agency, one of the most important obstacles you'll need to get through is the barrage of interview questions that will be thrown at you.
About a third of these 55 interview questions are ones I thought of. The rest I picked from various postings around the web from people I think are worthy of attention. Credits are at the bottom.
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
Give me a description of your general SEO experience.
Can you write HTML code by hand?
Could you briefly explain the PageRank algorithm?
How you created any SEO tools either from scratch or pieced together from others?
What do you think of PageRank?
What do you think of using XML sitemaps?
What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
What SEO tools do you regularly use?
Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?
Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
Explain to me what META tags matter in today's world.
Explain various steps that you would take to optimize a website?
If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
Rate from 1 to 10, tell me the most important "on page" elements
Review the code of past clients/company websites where SEO was performed.
What do you think about link buying?
What is Latent Semantic Analysis (LSI Indexing)?
What is Phrase Based Indexing and Retrieval and what roles does it play?
What is the difference between SEO and SEM?
What kind of strategies do you normally implement for back links?
What role does social media play in an SEO strategy?
What things wouldn't you to do increase rankings because the risk of penalty is too high?
What's the difference between PageRank and Toolbar PageRank?
Why might you want to use nofollow on an internal link?
Interviewing and hiring SEOs has been on my mind recently as my team has been actively looking to expand. Such thoughts are part of what prompted me to update and re-publish an old post of mine on why a career in SEO may be a bad move. I'm not sure that all of the people that read my article also read my counter argument on why a career in SEO can also be a good move, but it certainly inspired some discussion, mostly disagreement. If you're inclined to pursue an SEO career either in-house or at an agency, one of the most important obstacles you'll need to get through is the barrage of interview questions that will be thrown at you.
About a third of these 55 interview questions are ones I thought of. The rest I picked from various postings around the web from people I think are worthy of attention. Credits are at the bottom.
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
Give me a description of your general SEO experience.
Can you write HTML code by hand?
Could you briefly explain the PageRank algorithm?
How you created any SEO tools either from scratch or pieced together from others?
What do you think of PageRank?
What do you think of using XML sitemaps?
What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
What SEO tools do you regularly use?
Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?
Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
Explain to me what META tags matter in today's world.
Explain various steps that you would take to optimize a website?
If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
Rate from 1 to 10, tell me the most important "on page" elements
Review the code of past clients/company websites where SEO was performed.
What do you think about link buying?
What is Latent Semantic Analysis (LSI Indexing)?
What is Phrase Based Indexing and Retrieval and what roles does it play?
What is the difference between SEO and SEM?
What kind of strategies do you normally implement for back links?
What role does social media play in an SEO strategy?
What things wouldn't you to do increase rankings because the risk of penalty is too high?
What's the difference between PageRank and Toolbar PageRank?
Why might you want to use nofollow on an internal link?
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