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Saturday, May 14, 2011
Sunday, May 1, 2011
Google AdSense
You've probably heard a lot about Google AdSense, but you do not know what it is. Well, that's one of the best new ways to make money online without having to do much. If you have a website, you must have Google AdSense ads on your site. It is a great way to create passive income.
Passive income is income you get without a job. I know this may sound like a kind of pie in the sky get rich quick scheme, but passive income is real. In fact, all the billionaires in the world powerful passive income to keep money coming in when you throw parties and resorts and so on.
The best example of passive income in the physical world is real estate. When you own a building and hire a property manager and maintenance equipment for you to manage and collect the rent, you just cash the checks that roll
Google AdSense is like a little to small and free to use.
When you have a website set up, simply add the code you receive from Google and make money each time someone clicks an ad on your site.
How do you want? Well, it depends on the traffic you get on your site and your content. Some people have higher fees than others.
Therefore, it is a good idea to have many different places on many issues. Drawing a crowd at each site, and you can do a lot of Google AdSense.
When visitors are on your site, they must go somewhere. The most logical thing for them to do is click on a link to another site. This is the way people surf the Web. They go from one site to another via links.
Links can make money if the links are Google AdSense ads.
Passive income is income you get without a job. I know this may sound like a kind of pie in the sky get rich quick scheme, but passive income is real. In fact, all the billionaires in the world powerful passive income to keep money coming in when you throw parties and resorts and so on.
The best example of passive income in the physical world is real estate. When you own a building and hire a property manager and maintenance equipment for you to manage and collect the rent, you just cash the checks that roll
Google AdSense is like a little to small and free to use.
When you have a website set up, simply add the code you receive from Google and make money each time someone clicks an ad on your site.
How do you want? Well, it depends on the traffic you get on your site and your content. Some people have higher fees than others.
Therefore, it is a good idea to have many different places on many issues. Drawing a crowd at each site, and you can do a lot of Google AdSense.
When visitors are on your site, they must go somewhere. The most logical thing for them to do is click on a link to another site. This is the way people surf the Web. They go from one site to another via links.
Links can make money if the links are Google AdSense ads.
Saturday, April 30, 2011
Google Algorithm Update, 2011
In the process of updating the contents of the farm algorithm, Google has announced the results of major search algorithms for the United States.
For this update, Google co Amit Singhal wrote and Matt Cutts on the Official Google Blog -
Many of our changes are so subtle that few people notice them. But in the last day or so we have launched a big enough improvement to our ranking algorithms, a change that affects approximately 11.8% of our requests and we wanted people to know what happens. This update is designed to reduce the classification of sites with poor quality sites that are of little value to users to copy content from other websites or websites that are simply not very useful.
For starters, Google has made this update in the U.S. in web ranking, just released soon. SEO and webmasters who work with the sites targeted to U.S. market can see a big change in the keywords in the rankings and traffic.
With this announcement, we can see Google's intentions are very clear on the farms of the contents of the reduction of low quality performance of research and provide a high level in areas of high quality and performance counter - Search spam free for visitors.
Now you have the mind - how can I make my site a quality site?
To make the site a quality site, you should look into these things: -
Website must be taken to the visitors instead of search engines.
Do not copy content from other sites. Go with the original content must be relevant and useful to visitors.
Do not use the software to create articles, be a man.
Check before linking to another site.
And if you're an administrator of an article directory, it must be carefully and provides guidance to post quality content and relevant.
It is a very difficult time for webmasters and SEOs, and we passed a series of forums for SEO and webmaster community as one of my favorite forums that are updated V7N Google algorithm Farmer 2011.
Popularity: 43%
For this update, Google co Amit Singhal wrote and Matt Cutts on the Official Google Blog -
Many of our changes are so subtle that few people notice them. But in the last day or so we have launched a big enough improvement to our ranking algorithms, a change that affects approximately 11.8% of our requests and we wanted people to know what happens. This update is designed to reduce the classification of sites with poor quality sites that are of little value to users to copy content from other websites or websites that are simply not very useful.
For starters, Google has made this update in the U.S. in web ranking, just released soon. SEO and webmasters who work with the sites targeted to U.S. market can see a big change in the keywords in the rankings and traffic.
With this announcement, we can see Google's intentions are very clear on the farms of the contents of the reduction of low quality performance of research and provide a high level in areas of high quality and performance counter - Search spam free for visitors.
Now you have the mind - how can I make my site a quality site?
To make the site a quality site, you should look into these things: -
Website must be taken to the visitors instead of search engines.
Do not copy content from other sites. Go with the original content must be relevant and useful to visitors.
Do not use the software to create articles, be a man.
Check before linking to another site.
And if you're an administrator of an article directory, it must be carefully and provides guidance to post quality content and relevant.
It is a very difficult time for webmasters and SEOs, and we passed a series of forums for SEO and webmaster community as one of my favorite forums that are updated V7N Google algorithm Farmer 2011.
Popularity: 43%
Amazon product
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Thursday, February 10, 2011
Friday, February 4, 2011
Google SEO Quiz Questions
Google SEO Quiz Questions
2. Q: Your server is going to be moved and unavailable for a day. What should you do?
a) Call Google and let them know not to crawl
b) Use the robots.txt to disallow crawling on that day
c) Return “Network Unavailable (503)” with a helpful message to all requests
d) Install Wifi and make sure the server stays online during the move. Any downtime is deadly.
3. Q: Your website is not in the index 5 days after you’ve put it online; what should you do?
a) Do the Google dance
b) Continue working on the site
c) Buy a different domain name and copy the site
d) Reset your page counter to a high number
4. Your homepage has 287 errors in the W3C validator. What is the maximum number of URLs that Google could index from your site?
a) None
b) All except 287
c) 287
d) All pages
5. Q: You bought multiple domain names and want them to all show the same website. What should you do with them?
a) Use frames
b) Use a 301 redirect
c) Duplicate the content
d) Use a CNAME DNS alias
6. Q: 192 PDF files from your /private-files/ folder have gotten indexed and you need to remove them from Google’s search results. What’s the fastest way to do this?
a) Just delete the files and wait
b) Disallow all PDF files in your robots.txt file
c) Use the public removal tool
d) Disallow the folder in robots.txt and request removal of the whole folder in Webmaster Tools
7: Q: You need to prevent Google from indexing any content in the new folder /private-files/. What’s the best way to do this?
a) Make sure not to link to those files
b) Use server-side authentication (username/password) for this folder
c) Use Webmaster Tools to reduce the crawl rate to zero
d) Disallow this folder in your robots.txt
8. Q: Your site changed all URLs from .php to .asp, what do you need to do?
a) Use the URL removal tool
b) Add a robots.txt disallow for “/*.php”
c) 301 redirect the old URLs to the new ones
d) Add a robots.txt disallow for “/*.php” and 301 redirect the old URLs to the new ones
9. Q: You have a country-coded domain name called example.es. To associate your site with Spain, you need to:
a) Include the following tag in your HTML:
b) Geographic target tool to set it to Spain
c) None of this is necessary. Google should already associate a domain ending in .es with Spain.
d) Include a language meta tag:
10. Q: You have some pages completely in Spanish and others completely in English. How would you tell Google about this?
a) Specify the language in the opening HTML tag:
b) Include a language meta tag, eg:
c) No need to do anything. Google should figure it out.
d) It is required that the content be placed in language-based folders (e.g., http://example.com/es/ and http://example.com/en/)
11. Q: Which of the following is NOT against Google’s Webmaster Guidelines?
a) Running tests on a site that result in some users seeing one version of a page and other users seeing another version
b) Showing search engines one file and then showing all users another file
c) Showing search engines and users the same file, but using JavaScript or CSS to hide some of the main text content in ways that the user could never trigger to be visible
d) Using a Javascript redirect to send users to a page on your site with better content
12. Q: All of the following can be link schemes that can negatively impact your site’s ranking in search results EXCEPT:
a) Links to other sites that you think your users will find interesting or useful
b) Links to web spammers or bad neighborhoods on the web
c) Excessive reciprocal links or link exchanging (“Link to me and I’ll link to you.”)
d) Buying or selling links that pass PageRank
13. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow:”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow search engines to crawl anything but the root of your site
d) Prevents trailing slash in URL from appearing in search results
14. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow: /”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow any search engines to crawl your homepage
d) This directive is not legal in the robots.txt file
15. Q: You may see a message in your Webmaster Tools Message Center for the following instances:
a) Violations of our Webmaster Guidelines
b) Changes you make in the Crawl Rate setting
c) When we find “infinite crawl spaces” on your site
d) When you have reported paid links
e) All of the above
16. Q: If you’re using First Click Free, the page displayed to users who come there from Google search results must be identical to the content that is shown to Googlebot.
Answer: TRUE
17. Q: It’s generally a best practice to convey important content on your site with:
a) Images that use descriptive alt text
b) Text
c) Flash
18. Q: Duplicate content within your site is unlikely to be problematic if:
a) The original source doesn’t notice
b) You use the rel=”canonical” link element or the new Webmaster Tools feature called Parameter Handling to ignore specified URL parameters
c) You change small pieces of text or anchor text on each duplicated page
d) You are the author of the content
19. Q: You would like your site to be found for some keywords related to your content which are only found in images on the page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the keywords in your text
e) Place them in tiny text in the footer
20. Q: Your Webmaster Tools account lists a lot of “robots.txt unreachable” errors. What should you do?
a) Create a robots.txt file
b) Delete your robots.txt file
c) Contact your hoster or server administrator
d) Link to your robots.txt file from the homepage
21. Q: Your Webmaster Tools account lists keywords like “viagra” and “ringtones” even though your site is about kittens. What could this mean?
a) Your cat is secretly using your Google Checkout account
b) A hacker could have added those words to your site’s content, or someone could have spammed your blog with comments that include those words
c) A competitor is trying to harm your site by linking to it with these keywords
d) This is probably coming from a different site on the same shared server and can be ignored
22. Q: Your SEO has created ranking reports for your site. The results don’t match what you’re seeing. Why?
a) Ranking can vary depending on the user’s location
b) Ranking can vary from user to user
c) Ranking can vary from one day to another
d) All of the above
23. Q: Your site was hacked. What should you do to remedy the situation?
a) Remove the hacked content
b) Update your software
c) Check your log files
d) Contact/notify your hoster/server administrator
e) All of the above
24. Q: What’s a good way to submit an XML Sitemap file to Google?
a) Just call it “/sitemap.xml”. It’ll be found automatically
b) Link to it from your homepage
c) Use Google Webmaster Tools
d) Send an ICMP “ping” to “www.google.com”
25. Q: One of your pages is only listed with a title (but no snippet) in the search results. What could the problem be?
a) The URL is disallowed via robots.txt
b) The URL has not been crawled yet
c) The page has a “nosnippet” robots meta tag on it
d) The page may not have any textual content
e) Any of the above
f) None of the above
26. Q: Your web shop has 100 products and a site: query shows 50,000 URLs indexed. What might this mean?
a) There could be a canonicalization problem
b) Your Page Not Found error page may not return a 404
c) Your site could be hacked
d) You might be exposing session IDs to crawlers
e) Any of the above
27. Q: Google guarantees indexing for the following types of sites:
a) AdWords advertisers
b) AdSense publishers
c) Sites verified in Webmaster Tools
d) Any site containing LOLcat images
e) None of the above
28. Q: You have limited bandwidth and would like Google to crawl your site less frequently. What should you do?
a) Disallow crawling of your site (or portions of your site) via robots.txt during peak usage times
b) Set the priority for all URLs on your site to “0.0″ in your XML Sitemap during peak usage times
c) Set a custom crawl rate in Webmaster Tools
29. Q: Your server has limited bandwidth resources and you would like Google only to crawl at night. What should you do?
a) Send an email to info@google.com
b) Add “Allow: 11pm-7am” to your robots.txt file
c) Have your server respond with HTTP result code 503 to all users when it’s bogged down
d) Dynamically change your robots.txt to disallow crawling during the day
30. Q: Does the amount of money spent on Google AdWords influence how your site ranks in Google Search?
31. Q: One day you read that a free security update–WyszKablamCMS v.2.7.8–has been released. What should you do?
a) Ignore it
b) Change your server password
c) Read about the update, install it, and address any lingering vulnerabilities or compatibility issues
32. Q: One thing Google has found to be true: “Focus on the ______ and all else will follow.”
a) SERPs
b) conversions
c) links
d) user
33. Q: Your site is flagged as having malware, but you can’t find the malware. What do you do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
34. Q: Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or subdomain(s)
d) In the folder you want to disallow
35. Q: “Unreachable robots.txt” in Webmaster Tools crawl errors means:
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your server
c) Your robots.txt file disallows access to your robots.txt file
d) Your robots.txt file requires a password
36. Q: The number of indexed pages shown in a site: query for your site seems to vary. This could be due to:
a) Data centers – Different Google computers showing different info
b) Being logged in/out – Google’s “Personal Search” filter may be influencing results
c) Duplicate content filters are affecting the results
d) Any of the above
37. Q: Your site has 200 pages, but Google only found 5 pages from your site. What could be the cause of this?
a) Google hates your site
b) Google is involved in a mass conspiracy against businesses in your sector/industry
c) Even when a site is crawlable and indexable, it can take Google time to fully explore it
38. Q: You are thinking about putting some links on your site for advertising revenue, which of the below is the correct choice?
a) Just add the links
b) Add the links then try to “hide” them off the page, with small text, making the colour match the background
c) Use the rel=”nofollow” HTML microformat in the tag of the links
39. Q: Disallowing via robots.txt prevents Googlebot from “seeing” 301 redirects, meta nofollow, and noindex directives.
40. Q: How do you help bots crawl your site more efficiently with If-Modified-Since?
a) Configure your webserver to ignore any repeated requests from the same source IP
b) Respond when appropriate with 304 “Not modified”
c) Add the “If-Modified-Since” meta tag to HTML pages
2. Q: Your server is going to be moved and unavailable for a day. What should you do?
a) Call Google and let them know not to crawl
b) Use the robots.txt to disallow crawling on that day
c) Return “Network Unavailable (503)” with a helpful message to all requests
d) Install Wifi and make sure the server stays online during the move. Any downtime is deadly.
3. Q: Your website is not in the index 5 days after you’ve put it online; what should you do?
a) Do the Google dance
b) Continue working on the site
c) Buy a different domain name and copy the site
d) Reset your page counter to a high number
4. Your homepage has 287 errors in the W3C validator. What is the maximum number of URLs that Google could index from your site?
a) None
b) All except 287
c) 287
d) All pages
5. Q: You bought multiple domain names and want them to all show the same website. What should you do with them?
a) Use frames
b) Use a 301 redirect
c) Duplicate the content
d) Use a CNAME DNS alias
6. Q: 192 PDF files from your /private-files/ folder have gotten indexed and you need to remove them from Google’s search results. What’s the fastest way to do this?
a) Just delete the files and wait
b) Disallow all PDF files in your robots.txt file
c) Use the public removal tool
d) Disallow the folder in robots.txt and request removal of the whole folder in Webmaster Tools
7: Q: You need to prevent Google from indexing any content in the new folder /private-files/. What’s the best way to do this?
a) Make sure not to link to those files
b) Use server-side authentication (username/password) for this folder
c) Use Webmaster Tools to reduce the crawl rate to zero
d) Disallow this folder in your robots.txt
8. Q: Your site changed all URLs from .php to .asp, what do you need to do?
a) Use the URL removal tool
b) Add a robots.txt disallow for “/*.php”
c) 301 redirect the old URLs to the new ones
d) Add a robots.txt disallow for “/*.php” and 301 redirect the old URLs to the new ones
9. Q: You have a country-coded domain name called example.es. To associate your site with Spain, you need to:
a) Include the following tag in your HTML:
b) Geographic target tool to set it to Spain
c) None of this is necessary. Google should already associate a domain ending in .es with Spain.
d) Include a language meta tag:
10. Q: You have some pages completely in Spanish and others completely in English. How would you tell Google about this?
a) Specify the language in the opening HTML tag:
b) Include a language meta tag, eg:
c) No need to do anything. Google should figure it out.
d) It is required that the content be placed in language-based folders (e.g., http://example.com/es/ and http://example.com/en/)
11. Q: Which of the following is NOT against Google’s Webmaster Guidelines?
a) Running tests on a site that result in some users seeing one version of a page and other users seeing another version
b) Showing search engines one file and then showing all users another file
c) Showing search engines and users the same file, but using JavaScript or CSS to hide some of the main text content in ways that the user could never trigger to be visible
d) Using a Javascript redirect to send users to a page on your site with better content
12. Q: All of the following can be link schemes that can negatively impact your site’s ranking in search results EXCEPT:
a) Links to other sites that you think your users will find interesting or useful
b) Links to web spammers or bad neighborhoods on the web
c) Excessive reciprocal links or link exchanging (“Link to me and I’ll link to you.”)
d) Buying or selling links that pass PageRank
13. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow:”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow search engines to crawl anything but the root of your site
d) Prevents trailing slash in URL from appearing in search results
14. Q: What does it mean when a robots.txt file contains “User-agent: *” and “Disallow: /”?
a) Allow all search engines to crawl your site
b) Don’t allow any search engines to crawl your site
c) Don’t allow any search engines to crawl your homepage
d) This directive is not legal in the robots.txt file
15. Q: You may see a message in your Webmaster Tools Message Center for the following instances:
a) Violations of our Webmaster Guidelines
b) Changes you make in the Crawl Rate setting
c) When we find “infinite crawl spaces” on your site
d) When you have reported paid links
e) All of the above
16. Q: If you’re using First Click Free, the page displayed to users who come there from Google search results must be identical to the content that is shown to Googlebot.
Answer: TRUE
17. Q: It’s generally a best practice to convey important content on your site with:
a) Images that use descriptive alt text
b) Text
c) Flash
18. Q: Duplicate content within your site is unlikely to be problematic if:
a) The original source doesn’t notice
b) You use the rel=”canonical” link element or the new Webmaster Tools feature called Parameter Handling to ignore specified URL parameters
c) You change small pieces of text or anchor text on each duplicated page
d) You are the author of the content
19. Q: You would like your site to be found for some keywords related to your content which are only found in images on the page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the keywords in your text
e) Place them in tiny text in the footer
20. Q: Your Webmaster Tools account lists a lot of “robots.txt unreachable” errors. What should you do?
a) Create a robots.txt file
b) Delete your robots.txt file
c) Contact your hoster or server administrator
d) Link to your robots.txt file from the homepage
21. Q: Your Webmaster Tools account lists keywords like “viagra” and “ringtones” even though your site is about kittens. What could this mean?
a) Your cat is secretly using your Google Checkout account
b) A hacker could have added those words to your site’s content, or someone could have spammed your blog with comments that include those words
c) A competitor is trying to harm your site by linking to it with these keywords
d) This is probably coming from a different site on the same shared server and can be ignored
22. Q: Your SEO has created ranking reports for your site. The results don’t match what you’re seeing. Why?
a) Ranking can vary depending on the user’s location
b) Ranking can vary from user to user
c) Ranking can vary from one day to another
d) All of the above
23. Q: Your site was hacked. What should you do to remedy the situation?
a) Remove the hacked content
b) Update your software
c) Check your log files
d) Contact/notify your hoster/server administrator
e) All of the above
24. Q: What’s a good way to submit an XML Sitemap file to Google?
a) Just call it “/sitemap.xml”. It’ll be found automatically
b) Link to it from your homepage
c) Use Google Webmaster Tools
d) Send an ICMP “ping” to “www.google.com”
25. Q: One of your pages is only listed with a title (but no snippet) in the search results. What could the problem be?
a) The URL is disallowed via robots.txt
b) The URL has not been crawled yet
c) The page has a “nosnippet” robots meta tag on it
d) The page may not have any textual content
e) Any of the above
f) None of the above
26. Q: Your web shop has 100 products and a site: query shows 50,000 URLs indexed. What might this mean?
a) There could be a canonicalization problem
b) Your Page Not Found error page may not return a 404
c) Your site could be hacked
d) You might be exposing session IDs to crawlers
e) Any of the above
27. Q: Google guarantees indexing for the following types of sites:
a) AdWords advertisers
b) AdSense publishers
c) Sites verified in Webmaster Tools
d) Any site containing LOLcat images
e) None of the above
28. Q: You have limited bandwidth and would like Google to crawl your site less frequently. What should you do?
a) Disallow crawling of your site (or portions of your site) via robots.txt during peak usage times
b) Set the priority for all URLs on your site to “0.0″ in your XML Sitemap during peak usage times
c) Set a custom crawl rate in Webmaster Tools
29. Q: Your server has limited bandwidth resources and you would like Google only to crawl at night. What should you do?
a) Send an email to info@google.com
b) Add “Allow: 11pm-7am” to your robots.txt file
c) Have your server respond with HTTP result code 503 to all users when it’s bogged down
d) Dynamically change your robots.txt to disallow crawling during the day
30. Q: Does the amount of money spent on Google AdWords influence how your site ranks in Google Search?
31. Q: One day you read that a free security update–WyszKablamCMS v.2.7.8–has been released. What should you do?
a) Ignore it
b) Change your server password
c) Read about the update, install it, and address any lingering vulnerabilities or compatibility issues
32. Q: One thing Google has found to be true: “Focus on the ______ and all else will follow.”
a) SERPs
b) conversions
c) links
d) user
33. Q: Your site is flagged as having malware, but you can’t find the malware. What do you do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
34. Q: Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or subdomain(s)
d) In the folder you want to disallow
35. Q: “Unreachable robots.txt” in Webmaster Tools crawl errors means:
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your server
c) Your robots.txt file disallows access to your robots.txt file
d) Your robots.txt file requires a password
36. Q: The number of indexed pages shown in a site: query for your site seems to vary. This could be due to:
a) Data centers – Different Google computers showing different info
b) Being logged in/out – Google’s “Personal Search” filter may be influencing results
c) Duplicate content filters are affecting the results
d) Any of the above
37. Q: Your site has 200 pages, but Google only found 5 pages from your site. What could be the cause of this?
a) Google hates your site
b) Google is involved in a mass conspiracy against businesses in your sector/industry
c) Even when a site is crawlable and indexable, it can take Google time to fully explore it
38. Q: You are thinking about putting some links on your site for advertising revenue, which of the below is the correct choice?
a) Just add the links
b) Add the links then try to “hide” them off the page, with small text, making the colour match the background
c) Use the rel=”nofollow” HTML microformat in the tag of the links
39. Q: Disallowing via robots.txt prevents Googlebot from “seeing” 301 redirects, meta nofollow, and noindex directives.
40. Q: How do you help bots crawl your site more efficiently with If-Modified-Since?
a) Configure your webserver to ignore any repeated requests from the same source IP
b) Respond when appropriate with 304 “Not modified”
c) Add the “If-Modified-Since” meta tag to HTML pages
Thursday, January 13, 2011
55 SEO Interview Questions
55 SEO Interview Questions
Interviewing and hiring SEOs has been on my mind recently as my team has been actively looking to expand. Such thoughts are part of what prompted me to update and re-publish an old post of mine on why a career in SEO may be a bad move. I'm not sure that all of the people that read my article also read my counter argument on why a career in SEO can also be a good move, but it certainly inspired some discussion, mostly disagreement. If you're inclined to pursue an SEO career either in-house or at an agency, one of the most important obstacles you'll need to get through is the barrage of interview questions that will be thrown at you.
About a third of these 55 interview questions are ones I thought of. The rest I picked from various postings around the web from people I think are worthy of attention. Credits are at the bottom.
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
Give me a description of your general SEO experience.
Can you write HTML code by hand?
Could you briefly explain the PageRank algorithm?
How you created any SEO tools either from scratch or pieced together from others?
What do you think of PageRank?
What do you think of using XML sitemaps?
What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
What SEO tools do you regularly use?
Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?
Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
Explain to me what META tags matter in today's world.
Explain various steps that you would take to optimize a website?
If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
Rate from 1 to 10, tell me the most important "on page" elements
Review the code of past clients/company websites where SEO was performed.
What do you think about link buying?
What is Latent Semantic Analysis (LSI Indexing)?
What is Phrase Based Indexing and Retrieval and what roles does it play?
What is the difference between SEO and SEM?
What kind of strategies do you normally implement for back links?
What role does social media play in an SEO strategy?
What things wouldn't you to do increase rankings because the risk of penalty is too high?
What's the difference between PageRank and Toolbar PageRank?
Why might you want to use nofollow on an internal link?
Interviewing and hiring SEOs has been on my mind recently as my team has been actively looking to expand. Such thoughts are part of what prompted me to update and re-publish an old post of mine on why a career in SEO may be a bad move. I'm not sure that all of the people that read my article also read my counter argument on why a career in SEO can also be a good move, but it certainly inspired some discussion, mostly disagreement. If you're inclined to pursue an SEO career either in-house or at an agency, one of the most important obstacles you'll need to get through is the barrage of interview questions that will be thrown at you.
About a third of these 55 interview questions are ones I thought of. The rest I picked from various postings around the web from people I think are worthy of attention. Credits are at the bottom.
Technical / Tactics
Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.
Give me a description of your general SEO experience.
Can you write HTML code by hand?
Could you briefly explain the PageRank algorithm?
How you created any SEO tools either from scratch or pieced together from others?
What do you think of PageRank?
What do you think of using XML sitemaps?
What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
What SEO tools do you regularly use?
Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?
What areas do you think are currently the most important in organically ranking a site?
Do you have experience in copywriting and can you provide some writing samples?
Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?
Explain to me what META tags matter in today's world.
Explain various steps that you would take to optimize a website?
If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?
Rate from 1 to 10, tell me the most important "on page" elements
Review the code of past clients/company websites where SEO was performed.
What do you think about link buying?
What is Latent Semantic Analysis (LSI Indexing)?
What is Phrase Based Indexing and Retrieval and what roles does it play?
What is the difference between SEO and SEM?
What kind of strategies do you normally implement for back links?
What role does social media play in an SEO strategy?
What things wouldn't you to do increase rankings because the risk of penalty is too high?
What's the difference between PageRank and Toolbar PageRank?
Why might you want to use nofollow on an internal link?
Friday, December 17, 2010
ON PAGE SEO FACTORS
On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
ON PAGE OPTIMIZATION TIPS:
URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
Static URL:
Remember that all of your important pages should be short and static URLs.
Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
Internal Link
Internal link between the construction related posts
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
ON PAGE OPTIMIZATION TIPS:
URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
Static URL:
Remember that all of your important pages should be short and static URLs.
Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
Internal Link
Internal link between the construction related posts
Sunday, December 12, 2010
What Is SMO?
What Is SMO?
Many people have heard of SEO or Search Engine Optimization, but not so many people are aware of Social Media Optimisation (SMO). SMO is a strategy used to help raise awareness of your business or website by actively promoting it on social media networks. Below are some of the basics of social media optimisation. SMO is a strategy which is best learnt as you go, as once you get started, all will become clear. Generally, the more established you become online, the more relevant and visible your business will become.
How to get started?
Obviously, the first thing to do is to join a social media site such as LinkedIn or Facebook and look for the relevant groups where you will find an interested audience. Look for a group that has a lot of members and open forums or discussions to join. Once you have joined, carefully set up your profile with information about your business, making sure that it contains your web address, business location, contact info and description of what you offer.
Get involved
Now it is time for you to get involved. Just having a profile is not enough to give you any social media marketing benefit. You need to mingle with your group, asking questions and having discussions. More often than not, there will be a discussion already in full swing that you can join. You can also start your own discussion about anything relevant, ask for advice or endear yourself to your new colleagues by sharing business information that has been helpful to you.
“Spamming”
No forum or discussion area wants to be inundated with posts that are nothing more than business ads and Seo insitute. The most acceptable way to advertise your business is by adding a signature with your name and website link at the end of any post. Some social media sites let you write about your business, so keep an eye out for an ‘About Your Business’ discussion or similar.
Blogs
Although everyone and their dog now have one, blogs can still be an effective way of raising awareness and reinforcing your business presence. Free blogs are available from blog hosts such as WordPress or Blogger and can be used in conjunction with social media sites too – a brilliant SEO tool. Introduce your business in your very first blog and then use the sidebar to add links to your social media sites, business website and reciprocal links. Having reciprocal links with other bloggers is a successful way for your presence to reach a wider audience. Be sure to post regular, frequent entries to your blog as this will help to fill your blog with plenty of content as well as show others that you are consistent. When necessary, you can post about your business or website, highlighting a different product or service that you offer each time. Commenting on relevant news can be a great way to demonstrate your industry knowledge as well as contributing even more quality content. A good quality blog can soon become an authority in its particular field if it is consistently updated with relevant, interesting content.
Many people have heard of SEO or Search Engine Optimization, but not so many people are aware of Social Media Optimisation (SMO). SMO is a strategy used to help raise awareness of your business or website by actively promoting it on social media networks. Below are some of the basics of social media optimisation. SMO is a strategy which is best learnt as you go, as once you get started, all will become clear. Generally, the more established you become online, the more relevant and visible your business will become.
How to get started?
Obviously, the first thing to do is to join a social media site such as LinkedIn or Facebook and look for the relevant groups where you will find an interested audience. Look for a group that has a lot of members and open forums or discussions to join. Once you have joined, carefully set up your profile with information about your business, making sure that it contains your web address, business location, contact info and description of what you offer.
Get involved
Now it is time for you to get involved. Just having a profile is not enough to give you any social media marketing benefit. You need to mingle with your group, asking questions and having discussions. More often than not, there will be a discussion already in full swing that you can join. You can also start your own discussion about anything relevant, ask for advice or endear yourself to your new colleagues by sharing business information that has been helpful to you.
“Spamming”
No forum or discussion area wants to be inundated with posts that are nothing more than business ads and Seo insitute. The most acceptable way to advertise your business is by adding a signature with your name and website link at the end of any post. Some social media sites let you write about your business, so keep an eye out for an ‘About Your Business’ discussion or similar.
Blogs
Although everyone and their dog now have one, blogs can still be an effective way of raising awareness and reinforcing your business presence. Free blogs are available from blog hosts such as WordPress or Blogger and can be used in conjunction with social media sites too – a brilliant SEO tool. Introduce your business in your very first blog and then use the sidebar to add links to your social media sites, business website and reciprocal links. Having reciprocal links with other bloggers is a successful way for your presence to reach a wider audience. Be sure to post regular, frequent entries to your blog as this will help to fill your blog with plenty of content as well as show others that you are consistent. When necessary, you can post about your business or website, highlighting a different product or service that you offer each time. Commenting on relevant news can be a great way to demonstrate your industry knowledge as well as contributing even more quality content. A good quality blog can soon become an authority in its particular field if it is consistently updated with relevant, interesting content.
Thursday, December 9, 2010
What is keyword stuffing
keyword stuffing
A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page??s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing or .
Keyword stuffing also is referred to as keyword loading and spamdexing.
A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page??s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing or .
Keyword stuffing also is referred to as keyword loading and spamdexing.
Some of the on page and off page factors includ
Obviously you should have a website so that it can rank well in search engine listings. As it is a well known fact, SEO (search engine optimization) is done on a website to improve your ranking so that it can get high traffic and then be displayed on serps (search engine resultant page). SEO has refined itself in many ways due to intense competition on the internet.
SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
Some of the on page factors include:
• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings
Some of the on page factors to be avoided:
• Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.
• Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized
• Duplicate content to be avoided.There is no substitute for unique, original and useful content.
Off page factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.
Some of the off page factors include:
• Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.
• Building quality links for link building purposes which include relevance,page rank and authority sites.
• Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
We are an IT Outsourcing company providing full fledged SEO Services to businesses which in turn increases your search engine rankings.You can contact us [http://www.marketraise.com/contactus.php] for any of your seo requirements.
SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
Some of the on page factors include:
• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings
Some of the on page factors to be avoided:
• Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.
• Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized
• Duplicate content to be avoided.There is no substitute for unique, original and useful content.
Off page factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.
Some of the off page factors include:
• Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.
• Building quality links for link building purposes which include relevance,page rank and authority sites.
• Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
We are an IT Outsourcing company providing full fledged SEO Services to businesses which in turn increases your search engine rankings.You can contact us [http://www.marketraise.com/contactus.php] for any of your seo requirements.
Thursday, December 2, 2010
Types of Link Building
Types of Link Building
Here are the types of Link Building:
i) Authority Link- It helps to get links directly from sources that would be considered trusted seed sites in algorithms like DMOZ, the Yahoo! Directory, and Wikipedia might be considered obvious authorities and trust seed sites.It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
ii) Directory Link- It is the process of building a link with few well-known directories like Dmoz, Yahoo.dir, and business.com in order to find niche directories.
iii) Reciprocal Link- It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
iv) One-Way Link- It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
V) Press release links - Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember (again) this is only a small part of your overall link profile.
Vi) Article links - This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate great content in return for the exposure and link popularity you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.
Vii) RSS/ Blog aggregated links - Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re “power” is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.
Here are the types of Link Building:
i) Authority Link- It helps to get links directly from sources that would be considered trusted seed sites in algorithms like DMOZ, the Yahoo! Directory, and Wikipedia might be considered obvious authorities and trust seed sites.It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
ii) Directory Link- It is the process of building a link with few well-known directories like Dmoz, Yahoo.dir, and business.com in order to find niche directories.
iii) Reciprocal Link- It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
iv) One-Way Link- It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
V) Press release links - Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember (again) this is only a small part of your overall link profile.
Vi) Article links - This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate great content in return for the exposure and link popularity you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.
Vii) RSS/ Blog aggregated links - Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re “power” is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.
Wednesday, December 1, 2010
BEST SEO INTERVIEW QUESTION
1. What is your favourite SEO website/blog, and why?
2. What is your favourite aspect of SEO?
3. What is the most difficult aspect of SEO for you?
4. Please explain the PageRank algorithm…
5. What process do you typically go through when researching keywords?
6. What factors hinder search engines access to a website’s content?
7. What business sectors have you previously worked in as a SEO?
8. What is the difference between an xml sitemap and an html sitemap?
9. Are you competent with HTML and CSS?
10. What approach to link-building have you had most success?
11. Talk me through the process you might go through in developing a linkbait strategy?
12. What keyword research tools do you use and why?
13. What are a few considerations of optimizing video content?
14. Which social media sites do you most like? Why?
15. Do you feel that you are well connected in Social media spheres? Does your social media account carry influence?
2. What is your favourite aspect of SEO?
3. What is the most difficult aspect of SEO for you?
4. Please explain the PageRank algorithm…
5. What process do you typically go through when researching keywords?
6. What factors hinder search engines access to a website’s content?
7. What business sectors have you previously worked in as a SEO?
8. What is the difference between an xml sitemap and an html sitemap?
9. Are you competent with HTML and CSS?
10. What approach to link-building have you had most success?
11. Talk me through the process you might go through in developing a linkbait strategy?
12. What keyword research tools do you use and why?
13. What are a few considerations of optimizing video content?
14. Which social media sites do you most like? Why?
15. Do you feel that you are well connected in Social media spheres? Does your social media account carry influence?
Monday, November 29, 2010
SEO Three Tips
1. Write good content
This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines optimization(SEO) will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking.
It's also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.
2. Do your keyword research
Don't target a keyphrase just because it sounds right to you, or because it gets a lot of searches.
Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which keyphrases result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche keyphrases with high search volume and low competition.
For example, if your online store sells Mega Widgets in the Boston area, target the keyphrase "mega widgets boston", rather than just "widgets".
3. Use your keywords wisely
Once you have a good list of keyphrases, deploy them sensibly throughout your site pages. Make sure you've used your keywords in the following text blocks (these are in rough order of importance, most important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they appear fairly often in the above text blocks — but not too often) and prominence (place them near the start of each text block).
This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines optimization(SEO) will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking.
It's also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.
2. Do your keyword research
Don't target a keyphrase just because it sounds right to you, or because it gets a lot of searches.
Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which keyphrases result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche keyphrases with high search volume and low competition.
For example, if your online store sells Mega Widgets in the Boston area, target the keyphrase "mega widgets boston", rather than just "widgets".
3. Use your keywords wisely
Once you have a good list of keyphrases, deploy them sensibly throughout your site pages. Make sure you've used your keywords in the following text blocks (these are in rough order of importance, most important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they appear fairly often in the above text blocks — but not too often) and prominence (place them near the start of each text block).
Sunday, November 28, 2010
Diffrance Between On page and Off page
What's the difference between "on page" and "off page" SEO?
These terms are routinely tossed around as if those new to the art and science of search engine optimization were to understand them without question. Let's try and clarify this terminology a bit.
On-page SEO concentrates on page content and the structure of the website (navigation for instance), while off-page optimization focuses more on your site's relationship with other sites. Both on-page and off-page are essential to achieving a better rank on search result pages.
On-page optimization techniques include (but are not limited to) content writing/optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and sitemaps. The focus of off-page optimization is link building (whether through direct exchanges with other sitse, directory submissions, article writing, press releases, etc.)
When someone speaks about achieving success with SEO, you can count on the fact that they have successfully balanced their efforts with on-page and off-page SEO. In the end however, those with the most links wins so after you've developed good content and the appropriate meta data for each page, move forward full-force with building links. In fact, I would advise that at least 80% of your time should be spent marketing your site, earning links and the remainder of your web time be spent writing new content and fixing issues which impact conversion.
Keyword in Title tag
Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.
Keyword in Description meta tag
Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.
Keyword in Keyword metatag
Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
These terms are routinely tossed around as if those new to the art and science of search engine optimization were to understand them without question. Let's try and clarify this terminology a bit.
On-page SEO concentrates on page content and the structure of the website (navigation for instance), while off-page optimization focuses more on your site's relationship with other sites. Both on-page and off-page are essential to achieving a better rank on search result pages.
On-page optimization techniques include (but are not limited to) content writing/optimization, the title-tag, several META-Tags, headlines & text decoration, alt- and title-attributes and sitemaps. The focus of off-page optimization is link building (whether through direct exchanges with other sitse, directory submissions, article writing, press releases, etc.)
When someone speaks about achieving success with SEO, you can count on the fact that they have successfully balanced their efforts with on-page and off-page SEO. In the end however, those with the most links wins so after you've developed good content and the appropriate meta data for each page, move forward full-force with building links. In fact, I would advise that at least 80% of your time should be spent marketing your site, earning links and the remainder of your web time be spent writing new content and fixing issues which impact conversion.
Keyword in Title tag
Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.
Keyword in Description meta tag
Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.
Keyword in Keyword metatag
Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE OPTIMIZATION (SEO)
Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.
According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.
Recall that if a site is designed only to achieve success in the Search Engines,Online Seo insitute better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.
We have said that anyone wishing to succeed in the Internet market, should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.
In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.
Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.
According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.
Recall that if a site is designed only to achieve success in the Search Engines,Online Seo insitute better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.
We have said that anyone wishing to succeed in the Internet market, should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.
In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.
Sunday, November 14, 2010
Seo Discussion
Do you have a website, a quality product but you need targeted traffic. optimization of search engines is the basis for the organic traffic to a website or blog. In days to discuss a series of simple but effective way to make your site SEO friendly and you get what you need targeted traffic.
1) If you want your site to rank high in search engines, you need quality, fresh content that is updated regularly. If you are using a blog will be easier because most blog platforms automatically updated after each item. Search engines love new content so you can succeed, you must be constantly updating and adding quality content on your site or blog. These are the places that get the most attention from search engines, you will have many more fans back regular visitors. If your site does not change or are not very useful, provides no reason to come back, passing your traffic.
2) Also remember that to achieve online success requires hard work and time. Nothing happens overnight for thought at the top of your business. In addition to the content you need incoming links from other relevant sites. Initiate a change reciprocal links directory is categorized and exchange as many relevant links, preferably with a high-ranking sites pages and blogs as possible. You also want a way inbound links, these links pointing to that you do not have to include a link on your site to theirs.
3) When you have covered your SEO strategies, then you should worry about getting traffic. There are some very effective ways to achieve it.(a) The sale of paper, write and send popular niche article directories. This will pose as an expert in your field as well as useful links back to your site. B) forum posts and blog comments. Make relevant comments in forums and blogs on the page rank higher, which allows you to leave your link once again give the links. C) free classifieds ad, to be performed in a continuous and regular work. For example, if more craigslist ads (website's page rank 7) at least get back links. These strategies will give you the point of exposure and links to your site. To rank high in search engines you need as many links as possible. This will give you a steady stream of targeted traffic coming to your bid.
1) If you want your site to rank high in search engines, you need quality, fresh content that is updated regularly. If you are using a blog will be easier because most blog platforms automatically updated after each item. Search engines love new content so you can succeed, you must be constantly updating and adding quality content on your site or blog. These are the places that get the most attention from search engines, you will have many more fans back regular visitors. If your site does not change or are not very useful, provides no reason to come back, passing your traffic.
2) Also remember that to achieve online success requires hard work and time. Nothing happens overnight for thought at the top of your business. In addition to the content you need incoming links from other relevant sites. Initiate a change reciprocal links directory is categorized and exchange as many relevant links, preferably with a high-ranking sites pages and blogs as possible. You also want a way inbound links, these links pointing to that you do not have to include a link on your site to theirs.
3) When you have covered your SEO strategies, then you should worry about getting traffic. There are some very effective ways to achieve it.(a) The sale of paper, write and send popular niche article directories. This will pose as an expert in your field as well as useful links back to your site. B) forum posts and blog comments. Make relevant comments in forums and blogs on the page rank higher, which allows you to leave your link once again give the links. C) free classifieds ad, to be performed in a continuous and regular work. For example, if more craigslist ads (website's page rank 7) at least get back links. These strategies will give you the point of exposure and links to your site. To rank high in search engines you need as many links as possible. This will give you a steady stream of targeted traffic coming to your bid.
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