On Page Optimization is the most important and complex part of search engine optimization. This website helps your search engine ranking through their keywords need. It should be kept based on which some great tips on optimizing your site for articles while the page is going.
This website helps you rank your page or your keywords to increase search engine ranking will depend on the page of your website search engine optimization on any kind of score. It is mainly seen on page factors of your index page, set your keyword rankings.
Page optimization is often forgotten these days, because we focus more and inbound links with targeted anchor text to get more of our time. - Optimization page, but you quickly to do something yourself an extra boost in the SERPS can offer.
There is great for a list page SEO technique that search engine optimization is considered in the evaluation process. Recognizing these factors, but are not limited to: words in the web page URL, title tags, meta tags, headlines, sub headlines, keyword density, words start page, page content, words that are bold in touch , words, site navigation, website link structure and a number of other reasons.
ON PAGE OPTIMIZATION TIPS:
URL Naming:
If your domain name as possible, try to prime your targeted keywords, if still does not include your keywords in the url.
Title Tag:
Title tag, the first words that you place your keywords Place and after using the word can attract visitors
Meta Description:
Many search engines use the description tag at any time, but it is best to set it properly just in case. Put your keywords in the beginning of the first meta description, meta description and your website attract visitors do yo tour.
Meta Keywords:
Yes many search is now not counted meta keywords, but use less engine search engine keyword tags, meta keywords using the search engine is still worth something to have your site rank
Use Alt Text for Image Optimization:
Are unable to see images for Crawlers. Thus, appropriate displays using Alt tag your content with targeted keywords to optimize the images,
Static URL:
Remember that all of your important pages should be short and static URLs.
Use Headings:
H1, h2, and use the h3 title tag to define their key subject categories, and putting your keywords in style at least once a title.
Valid HTML:
Use the W3C HTML validator on your page's HTML is valid. A web page for more HTML errors will create not rank well in SERPS.
Robot. Txt:
Your website for search engines with robots.txt file you can restrict access. Check on your website with robot.txt is apposite crawler information is required.
Sitemap XML:
Create your XML Sitemap XML Sitemap using search engines crawl your pages.
Keep Your Body Text To Read
Use your keywords in the text body, but keep your body text readable. Not in my drywall text keywords you drywall drywall stuff by humans until the drywall dry wall is unclear.
Internal Link
Internal link between the construction related posts
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Friday, December 17, 2010
Sunday, December 12, 2010
What Is SMO?
What Is SMO?
Many people have heard of SEO or Search Engine Optimization, but not so many people are aware of Social Media Optimisation (SMO). SMO is a strategy used to help raise awareness of your business or website by actively promoting it on social media networks. Below are some of the basics of social media optimisation. SMO is a strategy which is best learnt as you go, as once you get started, all will become clear. Generally, the more established you become online, the more relevant and visible your business will become.
How to get started?
Obviously, the first thing to do is to join a social media site such as LinkedIn or Facebook and look for the relevant groups where you will find an interested audience. Look for a group that has a lot of members and open forums or discussions to join. Once you have joined, carefully set up your profile with information about your business, making sure that it contains your web address, business location, contact info and description of what you offer.
Get involved
Now it is time for you to get involved. Just having a profile is not enough to give you any social media marketing benefit. You need to mingle with your group, asking questions and having discussions. More often than not, there will be a discussion already in full swing that you can join. You can also start your own discussion about anything relevant, ask for advice or endear yourself to your new colleagues by sharing business information that has been helpful to you.
“Spamming”
No forum or discussion area wants to be inundated with posts that are nothing more than business ads and Seo insitute. The most acceptable way to advertise your business is by adding a signature with your name and website link at the end of any post. Some social media sites let you write about your business, so keep an eye out for an ‘About Your Business’ discussion or similar.
Blogs
Although everyone and their dog now have one, blogs can still be an effective way of raising awareness and reinforcing your business presence. Free blogs are available from blog hosts such as WordPress or Blogger and can be used in conjunction with social media sites too – a brilliant SEO tool. Introduce your business in your very first blog and then use the sidebar to add links to your social media sites, business website and reciprocal links. Having reciprocal links with other bloggers is a successful way for your presence to reach a wider audience. Be sure to post regular, frequent entries to your blog as this will help to fill your blog with plenty of content as well as show others that you are consistent. When necessary, you can post about your business or website, highlighting a different product or service that you offer each time. Commenting on relevant news can be a great way to demonstrate your industry knowledge as well as contributing even more quality content. A good quality blog can soon become an authority in its particular field if it is consistently updated with relevant, interesting content.
Many people have heard of SEO or Search Engine Optimization, but not so many people are aware of Social Media Optimisation (SMO). SMO is a strategy used to help raise awareness of your business or website by actively promoting it on social media networks. Below are some of the basics of social media optimisation. SMO is a strategy which is best learnt as you go, as once you get started, all will become clear. Generally, the more established you become online, the more relevant and visible your business will become.
How to get started?
Obviously, the first thing to do is to join a social media site such as LinkedIn or Facebook and look for the relevant groups where you will find an interested audience. Look for a group that has a lot of members and open forums or discussions to join. Once you have joined, carefully set up your profile with information about your business, making sure that it contains your web address, business location, contact info and description of what you offer.
Get involved
Now it is time for you to get involved. Just having a profile is not enough to give you any social media marketing benefit. You need to mingle with your group, asking questions and having discussions. More often than not, there will be a discussion already in full swing that you can join. You can also start your own discussion about anything relevant, ask for advice or endear yourself to your new colleagues by sharing business information that has been helpful to you.
“Spamming”
No forum or discussion area wants to be inundated with posts that are nothing more than business ads and Seo insitute. The most acceptable way to advertise your business is by adding a signature with your name and website link at the end of any post. Some social media sites let you write about your business, so keep an eye out for an ‘About Your Business’ discussion or similar.
Blogs
Although everyone and their dog now have one, blogs can still be an effective way of raising awareness and reinforcing your business presence. Free blogs are available from blog hosts such as WordPress or Blogger and can be used in conjunction with social media sites too – a brilliant SEO tool. Introduce your business in your very first blog and then use the sidebar to add links to your social media sites, business website and reciprocal links. Having reciprocal links with other bloggers is a successful way for your presence to reach a wider audience. Be sure to post regular, frequent entries to your blog as this will help to fill your blog with plenty of content as well as show others that you are consistent. When necessary, you can post about your business or website, highlighting a different product or service that you offer each time. Commenting on relevant news can be a great way to demonstrate your industry knowledge as well as contributing even more quality content. A good quality blog can soon become an authority in its particular field if it is consistently updated with relevant, interesting content.
Thursday, December 9, 2010
What is keyword stuffing
keyword stuffing
A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page??s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing or .
Keyword stuffing also is referred to as keyword loading and spamdexing.
A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search. Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.) Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.
There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine. Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page??s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing or .
Keyword stuffing also is referred to as keyword loading and spamdexing.
Some of the on page and off page factors includ
Obviously you should have a website so that it can rank well in search engine listings. As it is a well known fact, SEO (search engine optimization) is done on a website to improve your ranking so that it can get high traffic and then be displayed on serps (search engine resultant page). SEO has refined itself in many ways due to intense competition on the internet.
SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
Some of the on page factors include:
• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings
Some of the on page factors to be avoided:
• Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.
• Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized
• Duplicate content to be avoided.There is no substitute for unique, original and useful content.
Off page factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.
Some of the off page factors include:
• Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.
• Building quality links for link building purposes which include relevance,page rank and authority sites.
• Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
We are an IT Outsourcing company providing full fledged SEO Services to businesses which in turn increases your search engine rankings.You can contact us [http://www.marketraise.com/contactus.php] for any of your seo requirements.
SEO is mainly achieved by the combination of 2 main factors mainly on page and off page factors.
On page SEO refers to the text and content on your web site pages. It acts as the foundation for your ongoing SEO process. Work on your website and content, so that the search engine can find your webpage when searching for your web sites for a particular keyword. This has a significant impact on search engine results you should make your site as search engine friendly as possible.
Some of the on page factors include:
• Search engine friendly web page urls in your site.The inner pages of your site have the urls followed by the domain and then describing your content.
• Optimization of all your meta tags which mainly includes (title,keywords and description)
• Internal linking between the pages in the site. Internal linking must be done wherever required such that google does not spam it.The major pages of your site must be linked to your homepage.
• Creation of sitemap is important so that all your web pages are indexed by search engines
• Good quality content is liked by most of the search engines. Content should be information rich which is relevant and inspiring-yet do not forget the spiders.
• Make sure that your html code is free of errors and warnings
Some of the on page factors to be avoided:
• Hidden link or text: use of hidden or invisible text for getting listed on search engines by using a font color similar to the background color must be avoided which will affect your rankings.
• Cloaking mechanisms: never show up two different versions of your site, one for the search engines and a completely different page to real users. This will risk your site on being penalized
• Duplicate content to be avoided.There is no substitute for unique, original and useful content.
Off page factors
As the name indicates off page optimization is the work that needs to be done off the pages of your website. Compared to off page factors,on page optimization is relatively easy to achieve.
Some of the off page factors include:
• Use of anchor text in the links wherever required according to relevancy. Also the text surrounding the links should not be ignored.
• Building quality links for link building purposes which include relevance,page rank and authority sites.
• Link popularity can be attained by using social networking sites, log commenting, forum postings, article/press release promotions, directory submissions, link baiting, posting classified ads, link exchange with relevant sites and so on
On page and off page factors are two different aspects of your SEO efforts which work towards getting qualified traffic which provides the path that leads towards conversion
We are an IT Outsourcing company providing full fledged SEO Services to businesses which in turn increases your search engine rankings.You can contact us [http://www.marketraise.com/contactus.php] for any of your seo requirements.
Thursday, December 2, 2010
Types of Link Building
Types of Link Building
Here are the types of Link Building:
i) Authority Link- It helps to get links directly from sources that would be considered trusted seed sites in algorithms like DMOZ, the Yahoo! Directory, and Wikipedia might be considered obvious authorities and trust seed sites.It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
ii) Directory Link- It is the process of building a link with few well-known directories like Dmoz, Yahoo.dir, and business.com in order to find niche directories.
iii) Reciprocal Link- It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
iv) One-Way Link- It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
V) Press release links - Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember (again) this is only a small part of your overall link profile.
Vi) Article links - This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate great content in return for the exposure and link popularity you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.
Vii) RSS/ Blog aggregated links - Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re “power” is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.
Here are the types of Link Building:
i) Authority Link- It helps to get links directly from sources that would be considered trusted seed sites in algorithms like DMOZ, the Yahoo! Directory, and Wikipedia might be considered obvious authorities and trust seed sites.It can be done for good search engine ranking, increasing link popularity and attracting more traffic to self-owned website.
ii) Directory Link- It is the process of building a link with few well-known directories like Dmoz, Yahoo.dir, and business.com in order to find niche directories.
iii) Reciprocal Link- It is the process of exchanging links based on some agreement between two trusted websites who shares the same business interest with an aim of increase website traffic and link popularity.
iv) One-Way Link- It is the process of link building where link is built with some website on their interest, without getting connected back to that website. It is also called inbound link, which is highly important for link popularity.
V) Press release links - Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember (again) this is only a small part of your overall link profile.
Vi) Article links - This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate great content in return for the exposure and link popularity you’ll receive. The better the site is, the higher quality content they will require. There’s no such thing as a free lunch.
Vii) RSS/ Blog aggregated links - Not worth a whole lot, but you’ll pick up a whole bunch of links this way. They’re “power” is minimal at best and highly debated. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.
Wednesday, December 1, 2010
BEST SEO INTERVIEW QUESTION
1. What is your favourite SEO website/blog, and why?
2. What is your favourite aspect of SEO?
3. What is the most difficult aspect of SEO for you?
4. Please explain the PageRank algorithm…
5. What process do you typically go through when researching keywords?
6. What factors hinder search engines access to a website’s content?
7. What business sectors have you previously worked in as a SEO?
8. What is the difference between an xml sitemap and an html sitemap?
9. Are you competent with HTML and CSS?
10. What approach to link-building have you had most success?
11. Talk me through the process you might go through in developing a linkbait strategy?
12. What keyword research tools do you use and why?
13. What are a few considerations of optimizing video content?
14. Which social media sites do you most like? Why?
15. Do you feel that you are well connected in Social media spheres? Does your social media account carry influence?
2. What is your favourite aspect of SEO?
3. What is the most difficult aspect of SEO for you?
4. Please explain the PageRank algorithm…
5. What process do you typically go through when researching keywords?
6. What factors hinder search engines access to a website’s content?
7. What business sectors have you previously worked in as a SEO?
8. What is the difference between an xml sitemap and an html sitemap?
9. Are you competent with HTML and CSS?
10. What approach to link-building have you had most success?
11. Talk me through the process you might go through in developing a linkbait strategy?
12. What keyword research tools do you use and why?
13. What are a few considerations of optimizing video content?
14. Which social media sites do you most like? Why?
15. Do you feel that you are well connected in Social media spheres? Does your social media account carry influence?
Monday, November 29, 2010
SEO Three Tips
1. Write good content
This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines optimization(SEO) will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking.
It's also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.
2. Do your keyword research
Don't target a keyphrase just because it sounds right to you, or because it gets a lot of searches.
Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which keyphrases result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche keyphrases with high search volume and low competition.
For example, if your online store sells Mega Widgets in the Boston area, target the keyphrase "mega widgets boston", rather than just "widgets".
3. Use your keywords wisely
Once you have a good list of keyphrases, deploy them sensibly throughout your site pages. Make sure you've used your keywords in the following text blocks (these are in rough order of importance, most important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they appear fairly often in the above text blocks — but not too often) and prominence (place them near the start of each text block).
This is maybe the most important strategy of all. If your pages contain good, relevant, useful content, search engines optimization(SEO) will be more likely to rank your page higher for relevant searches. As an added benefit, good content will encourage more sites to link to your pages, thereby further increasing your search engine ranking.
It's also good to update your content regularly. Visitors like fresh content, so they will visit your site more often. More visits lead to more links to your content, which ultimately results in more traffic.
2. Do your keyword research
Don't target a keyphrase just because it sounds right to you, or because it gets a lot of searches.
Think about what you ultimately want visitors to do on your site (your conversion goals), then find out what keywords people search for when they want to achieve those goals. Use tools such as Google Analytics to see which keyphrases result in the most goal conversions.
Stay away from 1-word (or possibly even 2-word) keyphrases that have thousands of competitive sites in the search results. Instead, use tools such as Wordtracker and the AdWords Keyword Suggestion tool to find relevant niche keyphrases with high search volume and low competition.
For example, if your online store sells Mega Widgets in the Boston area, target the keyphrase "mega widgets boston", rather than just "widgets".
3. Use your keywords wisely
Once you have a good list of keyphrases, deploy them sensibly throughout your site pages. Make sure you've used your keywords in the following text blocks (these are in rough order of importance, most important first):
The title tag
The h1 and h2 headings in the page
Link text (in links within the page, and in links from other pages)
The page URL
Image alt text
Bold and italicised text
Also make sure your keywords have a reasonable density (i.e. they appear fairly often in the above text blocks — but not too often) and prominence (place them near the start of each text block).
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